Yes Planet
industry
Film & FashionLaunching a Production Company with Impact and Intention.
services
Brand Identity Design
Visual System & Typography
Web Design
Webflow Development
CMS System Architecture
challenge
White Trash Charms, founded by celebrity stylist and designer Brooke Dulien in 2001, gained prominence for its unique, tongue-in-cheek jewelry designs that became favorites among celebrities and fashion enthusiasts. To reintroduce the brand to a contemporary audience, owner Brooke Dulien and creative director Jolie Clemens collaborated with RNR Studio. The objective was to develop a new online store that not only reflected the brand's distinctive aesthetic but also incorporated custom systems to manage limited edition products beyond Shopify's native capabilities. Additionally, the relaunch aimed to attract both longstanding admirers and a new generation of artists and clients.
approach
· Designed a confident and contemporary brand identity—balancing cinematic minimalism with editorial elegance to reflect the studio’s storytelling approach.
· Built a fully responsive Webflow site with a dynamic CMS structure, empowering the Yes Planet team to easily update projects, collaborators, and press without developer support.
Yes Planet Films now has a complete brand and digital presence built for visibility and longevity.
Elevated Brand Foundation
A distinctive identity system positions the company confidently among producers, agencies, and festival audiences.
Scalable Digital Experience
The Webflow CMS enables self-sufficiency, allowing Yes Planet to grow and update its site as the company evolves.
Creative Work in Focus
The site’s design and structure keep the spotlight on the content—letting the storytelling speak for itself with clarity and impact.
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