Fri3nds
industry
AgencyBuilding a Bold Brand Identity for a Creative Collective
challenge
FRI3NDS is a creative collective and cultural force that lives at the intersection of art, music, fashion, and film. Their mission: to challenge norms, uplift underrepresented voices, and create community through unapologetic creativity.
RNR Studio was brought in to shape the foundational elements of the brand and bring its world to life visually—crafting a full identity system and designing the website to match their energy and ethos. The challenge was to create a visual language that felt raw yet refined, experimental yet deliberate—one that could scale across mediums while staying true to the brand’s unapologetic roots.
approach
Working closely with the FRI3NDS team, we built a visual system that blends counterculture aesthetics with creative precision.
Brand Identity Design
We developed a flexible identity system that captures the duality of FRI3NDS: chaos with control, edge with elegance. The wordmark, typography, and palette were all constructed to reflect a boundary-pushing ethos—one rooted in community and culture.
Creative Direction & Systemization
We delivered detailed brand guidelines and scalable assets that allow the internal team to apply the brand across merchandise, campaigns, events, and digital spaces without compromising cohesion.
Website Design
We designed a sleek, high-impact site that acts as both portfolio and manifesto. With large-scale visuals, layered type, and intuitive navigation, the experience reflects the studio’s bold voice and ever-evolving creative output. Though we didn’t handle development, we ensured handoff files were comprehensive and developer-ready.
The new FRI3NDS identity and website design laid the groundwork for a brand that doesn’t just show up—it shows out.
Stronger Creative Cohesion
The brand now has a visual foundation that’s as powerful as its mission—one that speaks to collaborators, clients, and fans alike.
A Home for Creative Expression
The website design is both a showcase and a statement, elevating the collective’s creative output and reinforcing their cultural relevance.
Built for Flexibility
From music drops to film premieres, the system was designed to adapt—ensuring FRI3NDS can evolve while staying visually grounded.
"Easy, streamlined process. RNR has cracked the code on creating efficient, beautiful, web systems"
Marce Russo
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Founder