Even/Odd
industry
Film & Fashion
challenge
Even/Odd, a creative studio known for its award-winning work across film, culture, and social impact, approached RNR Studio to bring a bold digital vision to life. Spearheaded by Ali Godil, the studio's team had already crafted a distinctive design that demanded flawless execution. The goal wasn’t just to showcase their portfolio—it was to create a high-performance, immersive web experience that reflected the spirit of their storytelling ethos and their mission: inspiring a new future of art, innovation, and equity.
approach
This was no ordinary Webflow build. Even/Odd’s concept required custom development work well beyond platform norms—especially when it came to performance and interactivity.
Immersive, Motion-Led UX
Working with the design team, we translated their vision into a dynamic site structure where layered motion, fluid transitions, and scroll-based effects brought each project to life. The site is built to move—responsive not just in form, but in feeling.
Simultaneous Video Streaming
Even/Odd’s work is deeply cinematic. To do it justice, we engineered a system to support simultaneous high-resolution video playback across multiple sections. Through a combination of custom code, preloading strategies, and advanced browser handling, we delivered an experience as smooth as it is visually striking.
Performance Optimization
Despite its complexity, the site is blazingly fast. We pushed Webflow’s frontiers—optimizing assets, writing custom code to control load behavior, and extensively testing to ensure the experience felt frictionless. The end result: a video-heavy site that outperforms many non-media landing pages in speed and stability.
Collaborative Development Process
From early development to final QA, we worked hand-in-hand with Ali Godil and the Even/Odd team, iterating in real-time to ensure the live site fully embodied the original creative vision.
The launch of Even/Odd’s new site marked the arrival of a new kind of portfolio experience—one that matches the depth and cultural resonance of their work:
Design, Fully Realized
Every detail of the visual concept was brought to life with technical precision, delivering a pixel-perfect rendering of Ali Godil’s original design.
A New Benchmark for Performance
Despite its motion and media complexity, the site is light, fast, and exceptionally smooth—setting a new standard for video-centric portfolios.
Elevated Brand Presence
The final experience tells Even/Odd’s story not just in words or projects, but in motion, rhythm, and immersion—helping the studio expand its influence and attract the next generation of collaborators and clients.
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