Fanatics - Collect
industry
SportsFanatics Collect needed to consolidate their fragmented digital presence into a unified platform that could showcase the hottest football cards while empowering their team to move at the speed of the hobby. We created a dynamic Webflow experience that transforms how collectors discover and engage with premium cards.
challenge
Fanatics Collect operated across multiple disconnected digital touchpoints with no cohesive brand presence. Their marketing team lacked the tools to quickly update card showcases in a fast-moving collectibles market, creating missed opportunities and inconsistent messaging across their evolving collect brand ecosystem.
approach
Strategic consolidation meets dynamic content architecture. We unified their scattered presence into one powerful platform built for speed and scale.
Content Management Revolution
Created an intuitive CMS that empowers the marketing team to instantly update featured cards and market trends without technical dependencies.
Brand Unification Strategy
Consolidated multiple digital presences into one cohesive collect brand experience that speaks with singular authority in the collectibles space.
Interactive Experience Design
Developed animated Webflow components that bring card culture to life, making digital discovery as engaging as physical collecting.
The new platform transformed Fanatics Collect from a fragmented digital presence into a unified brand authority in football card culture.
The modular CMS architecture now enables real-time content updates that keep pace with market dynamics, while the cohesive brand experience positions them as the definitive destination for serious collectors seeking the hobby's most coveted cards.
our work
