White Trash Charms

industry

Commercial

White Trash Charms: Revitalizing an Iconic Jewelry Brand for the Modern Era

services

E-commerce Website Designv

Web Consulting

UX Design

Webflow Development

Custom Shopify Stores

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challenge

White Trash Charms, founded by celebrity stylist and designer Brooke Dulien in 2001, gained prominence for its unique, tongue-in-cheek jewelry designs that became favorites among celebrities and fashion enthusiasts. To reintroduce the brand to a contemporary audience, owner Brooke Dulien and creative director Jolie Clemens collaborated with RNR Studio. The objective was to develop a new online store that not only reflected the brand's distinctive aesthetic but also incorporated custom systems to manage limited edition products beyond Shopify's native capabilities. Additionally, the relaunch aimed to attract both longstanding admirers and a new generation of artists and clients.

approach

RNR Studio implemented a comprehensive strategy to modernize White Trash Charms' digital presence while preserving its iconic identity.

E-commerce Website Design and UX Optimization

We crafted a visually engaging and user-friendly online store that encapsulates White Trash Charms' playful yet luxurious brand essence. The design emphasizes intuitive navigation, allowing customers to effortlessly explore collections and make purchases.

Custom System Development for Limited Edition Products

Recognizing the brand's need to manage exclusive, limited edition releases, we developed bespoke functionalities that extend beyond Shopify's standard features. This system enables seamless handling of product launches, inventory tracking, and customer notifications for limited-run items.

Webflow Development

Leveraging Webflow's robust platform, we built a responsive and scalable website that ensures optimal performance across devices. This approach allows for dynamic content updates and a consistent user experience.

Collaborative Creative Direction

Working closely with owner Brooke Dulien and creative director Jolie Clemens, we ensured that the website's visual and functional elements aligned with the brand's vision and appealed to both existing fans and new customers.

The collaboration with RNR Studio led to significant achievements for White Trash Charms:

Successful Brand Relaunch

The new website played a pivotal role in reintroducing White Trash Charms to the market, resulting in a highly successful relaunch that exceeded sales projections and garnered positive feedback from customers.

Attraction of New and Established Artists

The revitalized brand and its modern digital platform attracted collaborations with both emerging and renowned artists, expanding the brand's reach and relevance in the contemporary fashion scene.

Enhanced Customer Engagement

The user-friendly design and efficient management of limited edition products led to increased customer satisfaction and loyalty, fostering a vibrant community around the brand.